In 2025, coastal tourism in Provence is undergoing a deep transformation. Family-friendly beaches, hidden calanques, and naturist areas are attracting both locals and international visitors alike. With Mediterranean beach attendance up by 8% compared to 2024 (regional data from Provence-Alpes-Côte d’Azur), the challenge now lies in balancing freedom, authenticity, and environmental respect. "Slow tourism" and accessibility for all are becoming the cornerstones of a new way to enjoy Provence’s coastline.
The Quest for Authentic, Family-Friendly Beaches
Vacationers no longer just want to "go to the beach"—they seek an experience. In La Ciotat, beaches like Lumière and Cyrnos attract families and locals with their welcoming atmosphere and tailored services: lifeguarded areas, play spaces, and dining options. The steady attendance at these sites reflects their appeal to families seeking safety and comfort.
At the same time, demand for beaches accessible to people with reduced mobility (PRM) is growing rapidly. Municipalities are equipping their beaches with bathing chairs and access ramps, ensuring true inclusivity. La Ciotat stands out as a model, with several beaches awarded the Handiplage label.
Calanques: Balancing Protection and Controlled Visitation
The Calanques National Park, located between Marseille, Cassis, and La Ciotat, remains a must-visit for tourists. In 2025, it continues its policy of regulation, requiring reservations for certain coves like Sugiton to limit overcrowding and protect biodiversity.
These measures aim to strike a balance between tourism and preserving natural heritage. Visitors are encouraged to opt for gentle activities—hiking, kayaking, paddleboarding, or snorkeling—over intensive practices. Slow tourism thrives here, inviting visitors to take their time to observe Mediterranean flora and marine life rather than rushing through the coastline.
Naturism and Spaces of Freedom in Provence
Naturism continues to attract a diverse audience seeking authenticity and discretion. Around Marseille and in the Var region, several beaches are renowned: the Calanque de l’Anse de la Batterie (Marseille), the Domaine de la Sablière naturist resort, and Layet Beach in the Var.
Specialized platforms like Vivre sa région confirm that these spaces maintain steady attendance, with a trend toward a more diverse visitor base. Couples and families seeking freedom, while respecting the ethics of inclusive naturism, are increasingly common.
Vacationing with Your Dog: A Growing Demand
A notable trend in 2025 is the rise in inquiries about dog-friendly beaches. Many visitors want to travel with their pets and seek suitable locations.
In Marseille, some beaches remain off-limits to dogs during the summer season, but other municipalities like La Ciotat and Saint-Cyr-sur-Mer are opening dedicated spaces. This trend reflects a desire to offer more inclusive and practical tourism for families. Tourist offices now list these beaches in their guides, enhancing visitor satisfaction.
More Sustainable and Inclusive Coastal Tourism
The evolution of coastal tourism in Provence reflects a dual challenge: preserving a fragile coastline while meeting diverse expectations. Families prioritize safe, accessible beaches; those seeking tranquility opt for secluded coves; and naturists or dog owners find spaces tailored to their needs.
This diversity contributes to a harmonious, sustainable, and attractive coastline where everyone can find their place. The growth of slow tourism—with its gentle, respectful activities—extends the summer season beyond the peak months, appealing to eco-conscious and wellness-oriented visitors.
Outlook
In 2025, Provence reaffirms its status as a premier coastal destination while reinventing itself. Accessible family beaches, protected calanques, respectful naturist spaces, and dog-friendly areas ensure that every visitor finds a suitable experience.
The challenge for the coming years will be to maintain this delicate balance between tourism, environmental preservation, and quality hospitality. For visitors, the message is clear: discover Provence’s beaches and calanques differently, prioritizing respect, slowness, and authenticity.
To plan your trip, find the complete list of beaches, calanques, and coastal areas in the region on our dedicated pages.
